Melinda launched The Beauty Hunter in the spring of 2007, inspired by a desire to write and create from home while her children played. Drawing on her distinguished career in lifestyle media, writing, and art direction, she built a website dedicated to ‘hunting for beauty in the minutiae of everyday life,’ with blogs, beauty e-commerce and a micro-magazine.

 

Over time, Melinda’s expertise in content creation, headline artistry, brand voice strategy, and long-form editorial has made her a sought-after creative partner for celebrated brands. Today, her renewed focus is helping small and medium-sized businesses tell their brand story.

 

She builds brand voices that reflect each business’s essence and purpose, making sure every interaction — written or spoken — feels authentic and true. She's written for Vogue, Harper's Bazaar, body+soul.com.au, The Sydney Morning Herald, nine.com.au,Wotif, Men's Health, Vivid Sydney, Scenic Tours and more. Melinda has a Bachelor of Communications from Queensland University of Technology.