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Ethically Ever After

Brief

Beauty Journalism

Est.

2025

Locale

Sydney

Crafted long-form beauty editorial for EEA

Ethically Ever After is a bespoke beauty website focused on clean and cruelty-free beauty for the modern consumer. A curated world of conscious luxury, EEA is the world's first weekly edit dedicated to cruelty-free beauty that actually performs. Melinda was commissioned to write a guest article for EEA busting the common myths about clean and cruelty-free beauty.

My role
~ Wrote long-form beauty editorial
~ Reviewed and curated beauty products
~ Shared insights on social media

5 Common Cruelty-Free and Clean Beauty Myths Busted

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