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body+soul
Brief
Creative Strategy
Est.
2000
Locale
Sydney
Creative Direction
The body+soul brand was a trailblazer in the wellness space when it launched in 2000. The newspaper insert landed at a time when the terms 'athleisure' and 'matcha lattes' were almost unheard of. Melinda was the Art Director of body+soul for a decade. She styled models, directed photoshoots, designed pages in Adobe InDesign, and carefully art-checked every single detail.
About body+soul
body+soul is Australia’s leading health media brand with an audience of more than 3 million Australians through The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), The Sunday Mail (SA) and bodyandsoul.com.au
