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Haléau Beauty

Brief

Packaging Copywriting

Est.

2024

Locale

Sydney

Channel the voice of Haléau Beauty into words

At the packaging design stage, Haléau Beauty founder Eleanor Pendleton commissioned Melinda to gently rewrite and sub-edit the words on the packaging for her new line of clean cosmetics. At the heart of Haléau formulations is micronised pearl powder — for a lit-from-within glow.

My role
~ Gently rewrote product packaging messaging
~ Sub-edited copy without losing the core message
~ Marked up copy on package prototypes in Adobe Illustrator

"The pearl is the queen of gems." Grace Kelly

Haléau Beauty founder, Eleanor Pendleton

Haléau Beauty Liquid Highlighter Sub-Editing in Progress

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