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Wotif
Brief
Branded Content
Est.
2022
Locale
Sydney
Integrated the Feel NSW brand narrative into Wotif’s editorial storytelling
To promote tourism in New South Wales, Destination NSW collaborated with travel booking juggernaut Wotif to create a series of dedicated articles, highlighting inspiring places in NSW. Leveraging the Feel New brand manifesto, Melinda crafted purposeful, SEO-rich editorial for Wotif.com
My role
~ Integrated brand voice into Wotif campaign
~ Wrote long-form tourism editorial
~ Collaborated creatively across multidisciplinary teams
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