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VIVID Sydney

Brief

Brand Copywriting

Est.

2022

Locale

Sydney

Composed key copywriting elements for Vivid Sydney

Honouring the creative heritage of Vivid Sydney, Melinda crafted the brand voice component of the Brand Guidelines for Vivid Sydney 2022 during her tenure at Destination NSW. Aligned with the fresh brand voice, Melinda was tasked with copywriting for various advertising elements, including billboards and posters.

My role
~ Wrote the Manifesto
~ Wrote the Tone of Voice
~ Proofread the Brand Guidelines
~ Wrote advertising copy

VIVID Light 2022 | Sydney Opera House Illuminated

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